Promo Site for Agat / Hyundai
The promotion activities of Agat and Hyundai aimed at promotion of Agat as a dealer of Hyundai cars on Nizhny Novgorod market. During the campaign the participants learned why it was better to buy Hyundai in Agat and took part in a quiz to win valuable prizes.
Within the campaign framework, a promotion site was developed that proved to be the main communication tool for the target group. The site was integrated with social networks which helped to get a wider audience.
To take part in the campaign, users were to register via their profiles in any social network which facilitated automatic download of data about the user.
Thought the quiz was not really a hard one, at every stage the participant was offered to use tips about what AGAT site could contain the answer to a certain question.
Participants who have taken the quiz were offered to tell about this in social networks due to which other users learned about the quiz and could go to the site and cast their votes for a candidate.