The page for сonsumers contains videos and infographics with information about the brand, product, new technologies and key advantages of one-day ULTRA ^® ONE DAY contact lenses.

The functionality of the page includes a certificate order form for receiving a free pair of one-day ULTRA ^® ONE DAY contact lenses. The form is integrated with 2 external systems that allow for SMS verification of the user; transfer user data; receive data from opticians involved in issuing the product; as well as receive certificate codes and promo codes for discounts in opticians when purchasing company products.

Also, the certificate order form has a block of optics cards throughout the Russian Federation with the ability to select a city and set filters for several parameters.

The page for specialists contains specialized medical information about the product for ophthalmologists, including videos, infographics, tables and studies of the Bausch & Lomb Academy.

Users can go from the page of the website for specialists to the website of the Bausch & Lomb Academy, where registered Ophthalmologists have full access to the entire range of resources presented in online training, webinars, courses, a knowledge base with a glossary and clinical examples, as well as the opportunity to ask an expert a question.

The articles section contains thematic expert articles about the product and the company. It includes a page with a list of elements, as well as a detailed page of the article, created according to a template that includes several standard blocks.

Each article has a banner, customizable text blocks with the ability to visually edit elements from the admin.panels and the option to add a slider with text overlay on images.