Online store for hazzys brand

About brand

HAZZYS is an international brand of men's and women's clothing. This is the impeccability of English traditions in modern styling, updated for a dynamic lifestyle

1

Develop an online store in the style of the brand and the global website hazzys.com, taking into account the specifics of the Russian market: aesthetic preferences of buyers, fierce competition, integration with Russian delivery and payment services.

2

Implement a functional catalog with a variable number of levels and classifications: from collections for men, women, a special accessories section to product cards.

3

Create simple and understandable functionality for administering, editing and filling the site with content.

4

Comply with the requirements of the technical specifications and offer your own solutions.

The main feature of the project is the combination of a classic multi-level catalog for online stores and a “collections” section, where items are placed in the format of ready-made set of clothes

According to Morizo's experience, online stores require convenient search, well-thought-out browsing logic and a variety of content formats that help users with their choice. According to open studies conducted in Russia between 2021 and 2023, up to 60% of Russians focus on color when choosing clothes. More than 40% try to choose things that match each other or fit into an already assembled wardrobe.

We divided the products into traditional categories: men's, women's, types of clothing. The site has a basic search for items by name and article number. In addition to sorting by cost, we integrated filters by materials, sizes and colors. Along with the traditional catalog, we have placed a “Collections” section on the website. This is a fashionable and practical lookbook. The client examines the finished images and immediately goes to the product card to order the items he likes. This format attracts customers, shows the benefits of products, makes online shopping fun and increases sales.

For HAZZYS, we implemented a simple form: login to your personal account using your phone number and code from SMS.

In Morizo's experience, lengthy data collection forms and registrations with more than two points reduce the number of users willing to complete the account creation process.

Design

2 design options have been developed taking into account industry trends and customer wishes. The client chose the option with selections of products presented on models, complemented by animation and a zoom, which allows you to examine each item in detail

Development

Adaptive layout was completed for the project

Integrations

Implemented the necessary integrations with external services

Testing and launching the site

Testing was carried out in a short time, which ensured the successful launch of the site

Our project is designed in the style of a global brand, taking into account the needs of modern customers: easy search, detailed product descriptions and stylish design.

The logic of the site is designed to help visitors to an online clothing store find answers to most questions, make a choice, click the “pay” button and quickly complete their purchases.

Development of online store HAZZYS

Project objectives

Our solution for hazzys:

Authorization

Integrations with services

It was implemented

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