Analytics and prototyping
An analysis of the materials provided by the customer for the brand’s target audience research was carried out, based on this analysis, prototypes of the future online store were developed
Development of online store inni
About brand
inni is a brand with iconic Korean design and a European approach to creating quality clothing, the brand embodies the balance of external image and internal perception.
Project objectives
1
Develop an online store that will reflect the brand’s style and at the same time meet modern UX/UI trends
2
Make the process of customer interaction with the site as simple, convenient and without unnecessary steps
3
Implement a convenient process for working with the website for the customer (editing and filling)
4
Fulfill all requirements from the Technical Specifications and launch the site
Focus on design
The design was developed based on the brand positioning; we placed great emphasis on content, simplicity and clarity of forms that highlight the product rather than hide it.
At the same time, the site remains functional and user-friendly
Дизайн отражает сильные стороны Inni : минималистичная, легкая структура, визуальное решение сайта выгодно подчеркивают каждый товар.
Навигация по категориям организована с учетом трендов онлайн-мерчендайзинга, выкладка товаров по алгоритмам и ранжированию с учетом категорий-флагманов, акций и распродаж
Authorization
As part of this project, authorization on the site was implemented only by phone number.
This decision was based on analytical work carried out at the beginning of development and it significantly improved the user experience.
Now the user does not need to store/remember the password - just enter the code from SMS.
Integrations with services
It was implemented
Design
Design layouts were developed in two resolutions (desktop, smartphone)
Development
The backend was developed using 1C-Bitrix, the frontend was developed using Vue.js, adaptive layout was performed for the project
Testing and launching the site
A full cycle of testing was carried out, because of this the launch of the site was as successful as possible