Design
Responsive design of 3 site pages (main page + 2 product pages) for three device resolutions (desktop, tablet, mobile)
Landing page for Président brand
At the request of colleagues from Lactalis, we developed the design and layout of a landing page dedicated to a special collection of Président brand products - special soft cheeses.
The purpose of the landing page was to attract the attention of buyers to the new product line of the brand, the target audience of which is buyers with medium and high incomes. The brand line includes two products - Mini Red Snack à la françiase cheese and La Brique cheese, which are produced using a special technology and high-tech equipment.
It was important to develop not just an attractive selling website, but also make it as informative as possible, involving in the history of the brand and production, and also useful for potential consumers.
We have carried out the following works:
Copywriting
Prepared text content for all blocks of the site
Frontend dev
Layout of website pages with the addition of animations and interactive elements. Integration of the layout on the website was carried out by the customer
Main page
The main page contains banners, information about the brand and production technology, brief information about each product, a block with food-pairing* recommendations and a block with recipes. Key points of interest on the main page: a block with information about the technology of cheese production, blocks with information about products and a block with recommendations for food pairing.
*Food-pairing - the art of choosing harmonious food combinations
Product pages
Each product page has the same structure: a block with banners, a block with product information, a block with a comparison of product characteristics, a block with recommendations for food-pairing, and a block with recipes.
Food-pairing recommendations
The block with food-pairing recommendations makes it easy to find the perfect taste combination for each of the products. Simple interactive mechanics involve the user and help to learn more about products, revealing their qualities from a new side.