Danissimo website
Danissimo is a brand of dairy desserts with a wide range of favorite flavors, owned by Danone
Colleagues have asked us for help in developing a new website that will attract the attention of customers to the brand's product innovations. In addition, the site should involve the brand atmosphere in the story, tell about the values and subtleties of production.
Video on the main page
To immerse the user in the brand atmosphere, 3 videos were implemented on the main page, each of which tells about the advantages of the product
Videos alternate with each other when scrolling vertically
Videos are easily played and perceived on both computers and smartphones
Design
It was important to create a website that has a simple and logical structure, meets modern trends and conveys the brand atmosphere
Based on modern trends and customer requirements, a design was on the following entities:
- Using the video sequence on the main page to create maximum user immersion in the brand atmosphere
- The combination of "delicious" textures of chocolate and yogurt as a background, as well as calm and warm colors for the details of the site
- Focus on the benefits of production and quality ingredients
- Engaging the audience through hashtags and social media
- Real photos of consumers with the product to better convey the mood of the brand
The following blocks are implemented:
- The "Products" section with a full catalog and selections of products by category and taste
- A block "About the brand" with facts, brand values and FAQ
- The "Where to Buy" block with information about the brand's partner stores
- The "Feedback form" allows users to share their opinions or talk about a problem
We have made an adaptive design of the site pages for three device resolutions: desktop, tablet, mobile.
Development
An adaptive layout has been made for the project and a convenient administrative part of the site has been developed
The site is managed from a custom admin panel, which was written for the needs of the client
The administrative panel allows you to manage content without the intervention of the developer
After the successful release, we continued to provide technical support for the new site and develop new functionality.