Frontend development
Page layout, frontend functionality development
Check promo for SYNERGETIC
SYNERGETIC is one of the leading brands of detergents for home and family in Russia. The company produces eco-friendly products for washing, cleaning and self-care.
Together with our colleagues from SYNERGETIC, we launched a check promotion at the end of August 2024.
Together with our colleagues from SYNERGETIC, we launched a check promotion at the end of August 2024.
The main goals of the campaign were to attract customers and increase awareness of the Green Wave project, which is one of the many eco-initiatives of the brand.
As part of this project, we have developed promo landing page and integrated it with the receipt service we developed earlier, a tool that allows us to automatically recognize the contents of the receipt and identify promotional items in it.
The following works were performed:
Backend development
Development of the backend part of the site, integration of the site with external systems, refinement of the check service in accordance with the requirements of the promotion mechanics
Quality Assistance
Manual and automated site testing
Promotion support
Technical support of the site, system administration
The structure of the promo landing page
The promo page consists of the following blocks:
- The main banner
- The block with information about the sweepstakes
- "How to participate?"
- The block with information about prizes
- "Where to buy"
- The block with information about the chatbot in Telegram
- FAQ
- Chat for uploading receipts
- Personal account on the "Green Wave"
Promo mechanics
To participate in the promotion, the user must upload a receipt on the promo landing page in any convenient way:
- Scan the QR code
When this method is selected, the device's built-in camera opens, with which the user can scan the QR code from the receipt - Upload a photo of the receipt
The user uploads a photo of the receipt or a pdf file with the electronic receipt - Enter manually
The user alternately enters the fiscal data of the check (the amount of the check, FN, FD, FP (FPD), the date of the check)
The receipt is considered accepted for participation in the promotion if it meets the following conditions:
- The receipt contains one or more products of the SYNERGETIC brand
- The receipt date is not earlier than August 1, 2024
- Receipts from all retail chains and marketplaces are accepted
- The maximum number of checks per day from one participant is 3
Integtation with the check service
The check service is a service developed by Morizo for automating the check campaign, which allows you to automate the process of moderation of receipts uploaded by users.
When uploading a receipt to the system, the check service requests data on the receipt from the Federal Tax Service, receives the composition of the goods in the receipt and determines whether it contains the necessary goods in the required quantity. Based on these data, the receipt is assigned the status of participation in the promotion (participates / does not participate / under moderation), after which the promotional receipts participate in prize draws.
The check service has an administrative panel with which you can view information about the participants of the action and uploaded checks, moderate checks manually, get acquainted with the statistics of the action and much more.
You can find out more about the possibilities of the check service at the link.
Integration with MindBox
We have implemented the integration of a promo landing page with MindBox, a marketing automation system that provides many tools for collecting and processing customer data.
All customer and receipt data is transferred to MindBox, including:
- The fact of registration on the site
- The fact of authorization on the site
- The fact that the receipt was uploaded
The data on receipts and users transmitted to MindBox is used to award bonuses to participants. All data is stored in the MindBox personal account, and can be used in the future for the needs of the brand.