Development and support of the Techmarket online store

Techmarket LLC is a wholesale supplier of home appliances, household goods, and tableware. 20+ years on the market. A typical order includes 300–400 items. The annual turnover of the online store exceeds 1.5 billion RUB.

The website was handed over to us for support in 2014. Its architecture was non-standard from the very beginning, and over ten years the team continuously reworked individual modules and processes.

The architecture, made overly complex by 10 years of continuous changes, created significant friction for both the business and the user experience:

Data exchange between 1C and the website was unstable: document flow ran through separate processes, and website data (prices, stock levels, statuses) was often delayed, causing disruptions in clients’ business processes.
Wholesale customers faced difficulties: there was no proper linkage to counterparties or personalized pricing, making it hard to place large orders.
There was no mobile version, and the website had slow load times.
The catalog was not “manageable”: products had thousands of different attributes, and filters and property displays required manual configuration.

Specifics: the audience was conservative (40+), so a drastic interface change could have driven users away. At the same time, the client was migrating integrations with 1C, which required the project to be handled with extreme care.

1

Fully modernize the store and prepare it for growth

2

Implement two-way synchronization with 1C with 100% accuracy (prices, stock levels, counterparties, orders, statuses)

3

Launch responsive design and increase mobile conversion

4

Rebuild the catalog for 3,100+ product attributes

5

Speed up the website and reduce checkout time

The Morizo team carried out comprehensive work on the client’s website

Conducted a website audit with a focus on UX/UI and the current system architecture. Carried out client interviews.

Identified three key issues:

poor navigation and catalog structure
inefficient checkout flows
failures in B2B logic

Migrated from a “heavy” legacy solution to a Vue 3 + 1C-Bitrix architecture, separating the front end and back end

The separating made it possible to iterate on the interface faster and improve load times by 60–70%.

Set up updates every 10 minutes (balancing data freshness and system load)

Added exchange monitoring and notifications. Due to the non-standard file format, a custom parsing logic was implemented, resulting in 100% synchronization accuracy

A fully functional mobile version

A shopping cart supporting 3,000+ products with sorting and filtering

Quick quantity input directly within the catalog

Favorites: product lists (e.g., “Kitchen purchase”) with bulk add-to-cart functionality

Made to order: ordering items outside the warehouse assortment with automatic integration into 1C

Profitability: +18.5%
Manager workload reduced by 60%

Mobile traffic increased from 28% to 46% — nearly doubled
Mobile conversion: +45% thanks to responsive design

Bounce rate reduced from 34% to 19%
Load time decreased from 4.2 seconds to 1.3 seconds

Search visibility: +52% in organic traffic
Site traffic: +38%

Alexey Mazur, Director of Techmarket LLC:

“The new website has noticeably simplified life for our clients. What used to require a call to a manager can now be done in just a few clicks. The ‘Favorites’ feature turned out to be a real game changer. Clients save their time, and our managers have more time freed up. The platform works stably, without failures. Thanks to the established architecture and automation, all subsequent integrations and enhancements become more cost-effective.”